Best Colors to Use in Advertising

The power of color is that it stimulates the subconscious and emotions. However, the first impact of color has to work quickly because you only have 30 seconds or less to make a good impression with a web page, and 60-90 seconds with other advertisements.

Colors stimulate an instant reaction from the subconscious and it can be positive or negative. So choosing the right colors are very important for marketing your website, business logo, business cards, brochures, signs, and even your stationary.

Advertisements and the look and feel of your website, should attract and appeal to consumers. Colors are part of the way you project an image for product, but it depends on what you are selling and the target audience.

Color preferences vary with age, sex and what people expect from a certain types of businesses. Some of the considerations are:

This article is designed to answers all your questions about color by providing comprehensive reviews and summaries. Learn all about the best colors to use in advertising and what color portrays about your product and business.

Discover how colors affect advertisement success dependent on age groups and sex
. Source: Public Domain
Favorite color by age group
Favorite color by age group. Source: Public Domain
Least Favorite color by age group
Least Favorite color by age group. Source: Public Domain
Favorite Colors -for Males
Favorite Colors -for Males. Source: Public Domain
Favorite Colors for Females
Favorite Colors for Females. Source: Public Domain

The graphs above show how that there are major differences between the sexes and various age groups in terms of color preferences:

What do the Various Colors Portray to the User